January 8, 2013

THERE'S MORE THAN MARIACHI


Mexico is a country best known for its traditions, sombreros and, well, tequila but lately it’s been making quite some noise surrounding its music scene and I’m not just talking about mariachi bands. With a C.V. of several Mexican bands performing at international festivals such as SXSW, Coachella and even Glastonbury the up and coming Mexican bands still have a long way to go but they’re getting there.

In between great Mexican bands such as Cafe Tacuva, Molotov, Rodrigo and Gabriela, amongst others and amazing music festivals with headliners as big as Suede, NIN, Pixies and even Iggy and The Stooges, the Mexican music scene has been determined to continue growing in the last six years.
It all started back in 1998 with the first edition of the Vive Latino, a three day long festival which mainly involves Latin-American bands and just a couple of international acts. This festival has been going since the late nineties until nowadays with the exception of 1999 and 2002, giving exposure to bands of different genres such as rock, rockabilly, surf, ska and reggae. In 2005 came the Corona Music Fest which was held right outside the Estadio Azteca, the biggest football stadium in Mexico City. On its first year it had a total of ten bands from which, only two of them weren’t Mexican. The next edition on 2006 had a total of twenty three acts with five international bands. It’s in this exact year when you can start getting an idea of what was about to happen in the next six years to come. On 2007 two great festivals happened in the city, first off, a newcomer had its chance, it was called Motorocker Fest and it had bands as internationally acclaimed as The Bravery, The Killers and Incubus. Next up was the third and last edition of the Corona Music festival bringing down massive cult bands as Iggy and The Stooges and The Futureheads.

With the continuum festival rage, the extensive growth in different Mexican music bands and genres and the great amount of influence from the indie and hipsters subcultures, it all started happening. On 2008 the second edition of the Motorocker Fest happened, showcasing bands for the likes of all people. Nine Inch Nails, MGMT, Stone Temple Pilots and The Kooks are just some of the big names on that years and final line-up. This is when it all started. From this point on, it was only a matter of time before Mexico had festivals as big as this year’s two day long Corona Capital in which a total of seventy bands performed with more than fifty percent of them being international acts and around seventy thousand attendees. Having now the international press looking down to Mexico as a new music platform as important for international bands as it is for the national ones.

As for the Mexican sound that I believe would appeal to anyone as much as it appeals to me, well, I would have to recommend the likes of The Plastics Revolution. This band was formed in 2007 and has already played at Vive Latino, this year’s Corona Capital and SXSW. With a peculiar sound that could be described as pop meets electro beats with a couple of weird instruments in between. They will for sure make you want to put on your dancing shoes and dance away to rather happy melodies. But don't be fooled by the nice and easy going sound of their songs, for they also have some rather obscure lyrics.

By Ximena Gonzalez Romano

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